aed event “Creativity made in Stuttgart – for China” in the Nimbus Mock‑Up

On Wednesday, 8 June 2011, everything in the Nimbus Mock-Up in Stuttgart revolved around the theme of "Creativity made in Stuttgart – for China“.
In the Mock-Up, Nimbus had the aed -Verein zur Förderung von Architektur, Engineering und Design in Stuttgart e.V. (association for the promotion of architecture, engineering and design in Stuttgart) as a guest!

German creativity is in high demand in China. China's economic growth is promoting a new spirit of the times and a new middle class that places value on high-quality design for its surroundings – whether this be in product design, exhibition design or in architecture.
German design and, in particular, design from Baden-Wuerttemberg, are in especially high demand.
Numerous creatives from Baden-Wuerttemberg are working for China or even in China for the Asian market.
In Shanghai, a kind of Chinese Remstal, where firms such as Holdmedia, Burkhardt Leitner or Nimbus present themselves or establish offices, has been in the process of being created for years.

What opportunities does the Chinese and Asian market offer for creatives and creative companies from Baden-Wuerttemberg? What rules should be followed in communication with the "red dragon"?

Moderator: Andrej Kupetz (business director of the Design Council)
Speakers: Kai Bierich (partners in the Wulf und Partner architect's office) and Prof. Uwe Brückner (Atelier Brückner). Both have been active in and out of China for years.
Discussion: In addition during the discussion, Stefan Huml (head of sales/export for the Nimbus Group) and Andreas Dober (managing director of Burkhardt Leitner).

aed is an initiative set up by Stuttgart architects, engineers and designers, the aim of which is to promote the outstanding design expertise in the Stuttgart region – from product and graphic design to multimedia, engineering and architecture – and to bring them closer to the public.
www.aed-stuttgart.de